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First Class Postage versus Presort Standard Postage: When to use Which
First class postage is used way too frequently when sending bulk mail, and the cost of first class postage is substantially more then presort standard. If you are guilty of using first class...
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Help, Why Do I Get So Much Of My Bulk Mail Returned To Me?
Returned mail represents one of the major objections to executing a direct mail campaign. To get the best return on investment, prudent mailers should take steps to reduce the incidence of returned...
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Getting First Class Attention Without Paying For First Class Postage
Shhh…I’m going to let you in on a little secret about saving money on bulk mail postage in the US. Don’t share this with your friends unless you REALLY like them. One of the most common requests...
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How Google Uses Direct Mail Marketing to Grow its Business
Google is one of the most idolized companies in the world right now. Funny thing is that most people don’t realize that Google is also one of the largest direct mailers globally. That’s right, high...
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Marketer’s Nightmare: USPS Combines Slower Service with Higher Postage Rates
Under tremendous pressure to reduce its deficits, the USPS has decided to increase postage rates while substantially reducing the speed of delivery for most first class mail. The postage rate...
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Does Nonprofit Postage Save a Lot of Money?
Getting approved to mail at the nonprofit rate is a big deal. On average it, will save you about 10 cents apiece in postage compared to the regular rate for bulk mail. However, when the nonprofit...
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2018 USPS Rate Increase
With the new year rapidly approaching, it’s once again time for a rate hike from the U.S. Postal Service. Here are the details of the 2018 postage rate increase. Since letter-sized mail is the most...
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